"For many of them, 2012 will be a critical year in assessing how effective their responses have been." "The competitive landscape for smartphones, which has been reshaped by Apple and Google, has ultimately forced every major handset provider through a major transition," said Ross Rubin, executive director, Connected Intelligence for The NPD Group. RIM and other companies that were formerly on top of NPD's smartphone rankings, however, have made critical business decisions this past year in a quest to shore up their U.S. smartphone market (53 percent) from January through October 2011, as Apple's iOS share grew to reach 29 percent of the market, and RIM's OS share declined to 11 percent. PORT WASHINGTON, NEW YORK, DecemAccording to The NPD Group, a leading market research company, Android's operating system (OS) share of smartphone sales grew to command more than half of the U.S. smartphone market, RIM and other smartphone manufacturers have made moves to reclaim lost market share.
#Mobile os market share android#
The NPD Group: For Once-Strong Smartphone Makers, 2011 Was The Year of New BeginningsĪs Android and Apple continue to dominate the U.S. Click below for further detail's in NPD's press release. Aside from all that, perhaps the only stats that are genuinely still shocking are those at the top of the column for 2006.
#Mobile os market share windows#
WP7 obstinately refuses to overtake Windows Mobile, although these figures are pre- Titan, while the doomed Symbian and webOS are barely clinging to life. RIM's share of the pie is 10 percent, compared to 11 percent in Q2, showing that the Summer flurry of new BB7 handsets like the Bold 9930 and Torch 9810 had little immediate impact. Meanwhile, iOS's 29 percent share is identical to what we saw in Q2, hinting that its growth has slowed right down or even stopped. Back then, Google's OS had a 52 percent share, but these new figures suggest a marginally better performance of 53 percent between January and October.
NPD just published its latest plotting of the great American smartphone OS rivalry, and although the report covers annual rather than quarterly trends, it's perhaps more interesting to hold it up against the previous set of figures we saw - those for Q2 2011.